Case Studies:- GEN e-Newsletters and GEN online
Sponsor Objective: To promote a webinar series on web based data collection and management. Target audience was drug discovery project managers.
The GEN solution: banner ads on GEN's weekly Biotech News Highlights. Participants were invited to register for the free webinars. The weekly frequency allowed for testing of different banner formats to determine which was the most effective (120 x 240, with animation).
The GEN program: three separate promotions beginning in July and continuing through August and September, supported with a 30-day posting on the GEN website.
The GEN Benefit: Third party tracking and reporting, low cost, above average (for B2B advertisers) open rate, and access to the non-academic life science sector.