Case Studies: GEN Technology Focus
Sponsor Objectives:
- Promote a suite of related products utilizing 3rd party e-mail distribution lists from publishers and vendors.
- Associate their technology with a leading high-quality, trusted content provider.
- Emphasize their technology advantage by promoting research applications of their product lines.
- Obtain a better e-mail response rate than was previously achieved by blasting a promotional-only message using 3rd party lists.
- Find a solution that was cost-effective due to their limited budget.
The GEN solution: an informative, custom designed, single-sponsored html newsletter targeted in editorial content and distribution. Content comprised of recently published articles in GEN related to the technology, selected by the GEN editorial team, and subject to sponsor approval.
The GEN Format: Editorial content appears on the left side of the html newsletter. The right side is reserved for the sponsor's message, and can accommodate up to 3 graphics with associated text. The sponsor can choose to send the message to the entire subscriber base, or to a portion of the list based on demographic profiles.
View a sample Technology Focus E-newsletter
Benefit:
All of the benefits of delivering your commercial message with relevant informative editorial content. In addition, GEN e-Newsletters currently enjoy a higher than industry average open-rate. Your message is less likely to be trapped in a spam filter when delivered to current newsletter subscribers.