Case Study – GEN E-newsletters and Website
Sponsor Objectives:
To promote a webinar series on nanobiology and web-based data collection and management.
Target drug discovery project managers.
The GEN solution:
Banner ads on GEN News Highlights E-newsletter and on www.genengnews.com. Weekly frequency in e-newsletter allowed for testing of different banner formats to determine which was most effective
The GEN Program:
Three separate promotions beginning in July and continuing through August and September, each supported with a 30-day posting on www.genengnews.com.
View examples of the highest performing banners.
Example 2
Cost:
GEN advertisers receive significant discounts. Newsletter banners start at $1,250 per week, with frequency discounts. Comparably sized www.genengnews.com banners can be purchased on an impression-based schedule.
Benefit:
Third-party tracking and reporting, low cost and access to the non-academic life science sector. Events and time-sensitive offerings result, on average, 3-5x greater click-throughs than static offerings.