Case Studies: Webinar Sponsorships that Perform Beyond Expectations
Sponsor: COMSOL
Industry: High Tech Engineering Software Company
Audience Profile: 76% IEEE members
Webinar Topic: Multiphysics Simulation for Electrical Engineers
Challenge
COMSOL was looking for a marketing opportunity that would showcase its simulation environment to a large, technically-relevant audience and would result in a tangible ROI.
Solution
As part of the IEEE Spectrum Tech Insiders Webinar Series, COMSOL presented valuable, cutting-edge topical information to a large, qualified audience via a live demo of their multiphysics simulation.
“The IEEE Spectrum Tech Insider Webinar Series proved an excellent program to reach electrical engineers. Leveraging the IEEE Spectrum brand credibility, large circulation and the team's know-how is simply an unbeatable combination.”
-Bernt Nilsson, COMSOL
Sponsor: Ansoft Corporation
Industry: EDA Software
Audience Profile: 69% IEEE members
Webinar Topic: Optimizing Nanoscale CMOS RFICs
Challenge
Ansoft wanted a major lead generation vehicle to deliver a niche topic and leverage their brand to a highly-targeted audience of EDA engineering professionals.
Solution
Ansoft sponsored an IEEE Spectrum Tech Insiders Webinar geared toward EDA specialists. One of their high-profile clients presented industry expertise along with a case study that featured the benefits of Ansoft’s EDA solutions to a large, highly-targeted audience.
“Sponsoring Webinars through IEEE Spectrum has proven to be a valuable lead generation activity for Ansoft. Additionally, the global reach of their audience has benefited our branding programs. The amount of effort required by the sponsor is minimal because IEEE Spectrum Online staff takes care of all the details and welcomes your input, which only increases the ROI. We plan to continue to include Webinars as an integral part of our multimedia marketing program in the future.”
-Mark Ravenstahl, Director, Marketing Communications, Ansoft