Digital Options
Digital advertising provides marketers with immediate, measurable metrics, and, used effectively, will convert the recognition and branding awareness generated by skillful print message positioning into a quantifiable lead-generating mechanism.
Website banner ads are one of the dominant forms of advertising online, providing a direct response medium through banners with a robust call to action. Banners running concurrently also increase the impact of offline marketing campaigns by additionally driving brand awareness and positioning.
State-of-the-art websites, with breaking news and additional content, as well as archived print content, hosted podcasts, webcasts, white paper libraries, keyword search and more provide the perfect complement to print ad campaigns.
Options include:
- Web banners
- Jobsite
- Resume Database
- Keyword sponsorship of search
- E-newsletters (single-sponsored and multi-sponsored)
- Table of Contents email alerts
- Subject-specific email alerts
- Webinars (single-sponsored and multi-sponsored)
- Microsites
- White Paper hosting
- Video
- TV
- Radio