Useful Links
Articles:
- How to Create Advertising that Sells – the classic David Ogilvy (of Ogilvy & Mather fame) article http://www.infomarketingblog.com/ogilvy-mather-direct-ad-4-how-to-create-advertising-that-sells/
- In the April 20 edition of the New Yorker, financial writer James Surowiecki takes a look at the impact of maintaining your advertising investment during a downturn. The conclusion: advertising isn’t a variable cost. It’s the investment that allows you to provide jobs for people and maintain your infrastructure.
- General Media Advice: www.imedia.com
- Print Advertising: Getting Started: http://business.lovetoknow.com/wiki/Print_Advertising
- Why Print Advertising Should be Part of the Mix http://www.foliomag.com/2009/top-10-reasons-print-should-remain-vital-part-your-marketers-mix
- Digital Advertising: Terminology / Metrics: http://www.marketingterms.com/dictionary/2/
- How to Boost Clickthrough Rates 14,000%: http://www.imediaconnection.com/content/18040.asp
- The problem with online brand advertising: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=109263
- Editorial: 8 Telltale signs that your press release is bullshit:
http://www.mpdailyfix.com/eight-telltale-signs-that-your-press-release-is-bullshit/ - Reports & Surveys: "Optimizing the Marketing Mix. A Survey of Marketing and Communications Programs within the Science Industry". http://www.linusreport.com
Databases:
- BPA – Bureau of Periodical Audit – independently audited circulation statements: www.bpaww.com
- SRDS (Standard Rate & Data Services): database of media rates and information. More than 100,000 U.S. and international media channels: www.srds.com